Email Marketing Success - A Stupidly Common Mistakes Never to Make in Your Email Marketing
EMAIL MARKETING SUCCESS
If you happen upon this blog post, I want you to open your eyes and pay close attention to the next statement written in BOLD CAPS ….
“THERE IS NO SUBSTITUTE FOR DILIGENT EFFORT TO FULLY ACQUIRE A SKILL SET UNTIL MASTERY… THINK ABOUT IT!” – Antonio Easter
This also holds true if you are to experience EMAIL MARKETING SUCCESS continually.
We live in a day and age where most people want something for nothing. They want the multimillion dollar affiliate marketing superstardom lifestyle without paying the FULL price to acquire it.
And, this mind-set seems to be no different as “marketers” attempt to continue their email marketing success as competition thickens, and creates new hurdles and road blocks to them experiencing continued email marketing success.
So many so-called marketers reduce themselves to trickery rather than real marketing skill. Thus we have the bombardment of “push button overnight riches “over the past year and a half or so.
In this post, we will focus on the 3 primary mistakes which I see marketers make when they email me their stuff/offers.
Dive into the entire post for some golden nuggets that you can use immediately, not only in your business but in your life.
You will indeed discover that email marketing success is not hard, once you read this blog post about how you can real ongoing email marketing success, and at the same time avoid the pitfalls that so many marketers debase themselves to as they “strive” for ongoing email marketing success.
The internet is such that anyone with a little bit of skill can position themselves as an “authority” in nearly any niche. However, it is those who are committed to the NEVER ENDING JOURNEY of true real life mastery who “kill it” in life, on scales most human minds lack the ability to believe.
Not too long ago this gent attempted to recruit me to his latest MLM program. A BIG PAUSE while all you real affiliate marketers laugh out loud!! 
Maybe I will go into more details of the conversation in another post. In short, I told him that “I am playing for keeps”.
What I meant is this… I’m building a multimillion dollar REAL BUSINESS, not a fly by night pie in the sky dream wish, that makes a fool out of you most of the time at best. After the initial hype of the “unprecedented” MLM opportunity and forecast of quick easy riches, and you burn through them who lack common business sense… then what?
Furthermore, I have much more common sense to focus my efforts under the “umbrella” of some company, and prostitute my time, effort, energy, and money, by allowing a company to receive of my time, effort, energy, and money FIRST… only to determine that I’m ONLY worth a small percentage of 100% of my time, effort, energy, and money! Did you get that?
His idea of “pitching your-self to see if it’s all true”, was so small to me, it was hilarious.
I will be absolutely very bold and transparent in the next sentence. My goal is to earn at least $1,000,000.00 per month in the affiliate marketing space.
That’s ONLY 12 million a year. Right now, there are affiliates who’s businesses are forecast to generate 25 million-dollars over the next 12 months, and with some, that’s just one income stream. If they can do that, I would need a check up from the neck up, if I couldn’t SEE my business doing a mere 12 million a year!
You better believe that I KNOW that my business WILL do ATLEAST that, with the right mentoring, scaling, and so forth.
I hope that I challenged your ability to believe great things for your own business. J
Now let us dive into some common mistakes made by email marketers. For starters, we will dive into the subject lines.
Silly Subject Lines Meant to Charge Curiosity and Heighten Click-throughs…
Email marketing STILL proves to be an immensely powerful traffic generator, lead producer, and conversation super –charger, with very little rivals.
I get industry specific magazines delivered to my door, some of which are highly guarded as the authorities in our beautiful industry.
Time and time again, email marketing has proven to be the single most effective marketing medium for both individuals and businesses alike.
There are many different forms of email marketing, and all have different targeted approaches, for the best ROI possible. Though this is true, the foundational “pillars” are still very similar across all forms.
If you have followed the “newbie” email copywriting methods which I have uncovered to private groups, and offered free sometime ago… you may be able to relate much more to this blog post.
A few years ago an email subject line looked like this:
FINALLY 3 Stupid Easy Ways to Earn $500 Today in 20 Minutes…
When those kinds of subject lines began to lose their effectiveness, we saw subject lines like this:
finally 3 stupid easy ways to earn $500 today in 20 minutes…
To be honest, I never made the switch. When marketing to my list, I took a less “salesy” approach, because of the establish relationship. However, when “hijacking” (solo ad) someone else’s list, I was very aggressive.
Now due to heavy competition, we are seeing email subject lines which look like this:
Customer Ticket – 0P7910X52349
I actually received an email with that subject line today.
Look at this screen shot below:
Now, allow me to pick that subject line apart. First, I want to say that it can be a part of a “marketing test” which is being conducted by a marketer. If so, then it’s semi-justifiable, here’s why.
- Test Everything – I believe that every legitimate idea which crosses the mind of a marketer should be tested. As marketers, we really never know what will work until we test it.
Let us take a deeper look into this type of subject line. Let me first add that I rarely open these kinds of subject lines, and the two or three which I have opened in the past, I never clicked through to the link/links in the email.
- First off, the subject line implies that the target has already engaged in some sort of relationship with the sender, namely through the purchase of a product or service. This is very misleading, and dishonest. Once the target opens the email (if they do) and see a sales attempt, they will immediately click out of the email, and may even unsubscribe from the senders list. This results in a HIGH open rate (in comparison to the insanely low click through rate… if any) and a very low or non-existent click-through rate. Which will you rather have?
- In the eyes of a properly developed affiliate marketer, this SHOUTS of newbie-ness, and is very ineffective. A real developed marketer uses his or her marketing ability to strategize for fresh effectiveness, when their target audience has become num to marketing communication which may have worked extremely effectively at one time. MARKETING SKILL and EFFECTIVE MARKETING STRATEGY works NOT LAME, DISHONEST “TRICKERY” that points back to a LAZY so-called marketer who refuses to diligently acquire real marketing know-how, by investing into themselves continually without fail.
That last sentence is what REALLY separates the MEN from the boys, the ROCKERS from the peanuts, the BULLDOGS from the poodles, those who DOMINATE from those who get dominated, and on and on it goes.
If you look at marketing like building a house, and build your marketing business from the ground up, then marketing becomes rather simple.
In other words, build your marketing business from the FOUNDATION up; do not attempt to establish your marketing business from the roof down like most marketers do. Common sense contradicts the latter “blueprint” which lazy marketers employ.
Build YOUR marketing business like you will wish for someone to build your custom estate… with careful diligence.
